This service provides a research capability to enable companies to obtain valuable information about many issues, such as market potential, consumer attitude, employee opinions, auditing and benchmarking. These research projects can be used to plan future developments (e.g. gaining information about market place and consumer interest) and refining the Human Resources process (e.g. salary surveys, employee research and change management).

Our approach is to work closely with the project sponsor to gain a clear understanding of the information required and the purpose for which it is to be used. These objectives are then converted into a research brief to be actioned by our experienced research team.

Research projects can be discrete information gathering exercises or ongoing tracking procedures and our systems and research methods encompass both approaches. Our research professionals will produce clear and concise reports documenting our methods, all results quantitatively and where appropriate, qualititatively. Where further action is indicated by the research project, our management consulting team can assist.

• A Contract Research Organisation was considering a major investment in pharmaceutical technology and required information from research scientists regarding their projected usage of such a facility. Our research team designed and conducted a telephone survey that revealed a positive market reaction and also two specific business development opportunities
• A multinational pharmaceutical company was proposing internal changes. The Harten Group was commissioned to implement the process. However, early market research demonstrated much satisfaction for the current offering internally and externally. The results of an anonymous company attitude survey and a formal external market research programme altered the original proposed changes with significant benefit for the client.
• A Contract Organisation was keen for Public Relations exposure. We identified appropriate directors within the FTSE 100 companies and canvassed their opinions on various industry issues. The subsequent, rather controversial, findings were published in both trade and national newspapers, sparking a stream of correspondence from industry leaders.